in Details
The project: Concept, design, implementation and organization of a promotional activity That would communicate the cooperation between Man U and Globul.
The concept: “Shout for Manchester United”
The idea: Creation of an online game, that via voice activation, would allow the players to score goals. 5 goals and you are in the draw for a trip to Old Trafford. In addition, winners of the outdoor games, received Man U branded items. The game was designed to be played outdoor (via billboards), in Malls (via plasma screens), on the street (via tablets) and at home (via the internet)
The results: 1 month, 6 cities, 18.928 game Sessions, 7.821 number of players
Bulgaria
October – November 2012
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communication materials & competition
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