in Details
The project: Concept, Design and Implementation of promotional activities, in regards to the new financial package of the Bank.
The need: Create awareness and publicity for the new financial package to the main core audience, using the existing campaign concept.
The concept: “This payroll has it all”
The idea: Promotional Activities in the Public Sector, for the briefing of the audience, via leaflets and giveaways - a bag with candies of different color and flavor - aiming to show the variety and diversity of the financial package.
The implementation: Initially the Public Services, in Athens and Thessaloniki were identified and recorded by our team. A detailed promotional plan was created and our promotional team visited the services and informed the audience.
The results: We visited 259 services, we informed 33.000 employees and we gave away 28.686 leaflet and giveaways.
Highlight: Our entrance inside the Public Services!
Place: Athens and Thessaloniki
Period: November – December 2009