Philips

in Details

The project: Concept for a street event in order to promote the new series of Mens Personal Care products

The concept:  “People against hair”

The implementation: A promotion team, resembling a protest, moved around the main beaches of Attika and informed the people about the new products.

The team, consisted of men and women, wearing panels that had the messages “Let’s talk seriously about… hair” and “Size matters… when it comes to hair”.

The place: Beaches in Attika

The period: June 2011

Other Works: