LG Mobiles

in Details

The project: Design and Implementation of a competition and its communication materials for the tie-in of the Chocolate BL20 & BL 40 mobiles phones with AVATAR movie. 

The need:  Empowerment of the 2 brands via this synergy and the communication of the competition. 

The implementation:  We designed a variety of materials that linked the mobile phones with the basic campaign of AVATAR. The materials included outdoor, bar, stands and leaflets. In addition by purchasing a movie-ticket from ODEON Cinemas, the audience, had the opportunity to instantly win, gifts from LG and collectible items from the AVATAR movie and Vodafone.

ODEON cinemas, Athens, Thessaloniki, Tripoli, Heraklion, Komotini, Ioannina and Xanthi.

December 2009

Other Works: