Globul - Manchester United, 2nd burst

in Details

The project: Concept, design, implementation and organization for the 2nd burst of the promotional activity that would communicate the cooperation between Man U and Globul.

The concept: “Shout for Manchester United”

The idea: Creation of an online/offline game, that via voice activation, would allow 2 teams, to compete against each other, in order to score the winning goal.

The game is designed to be played in Malls (via plasma screens) and at home (via the Internet). Winners applied for the big draw to win 10 tickets to see MU in Old Trafford and also to win memorabilia and a photo of them as part of MU team.

The results:  1 month, 6 cities, 2.500 game Sessions, 6.100 number of players

Bulgaria

March 2013

 

 

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